Catchphrases

This is a little more up the Marketing 360 alley, while keeping in spirit of my recent flashback of WWF fanhood. Catchphrases are all around you: McDonald's, Under Armor, Pizza Hut, you name it. To say a word or a phrase and have it stick in the memory of an individual is a powerful thing...and this example is great proof.

Toward the end of Steven Williams's career(AKA Stone Cold Steve Austin)he came up with this great phrase...What? No, that's the phrase: What. Just that word. Repeated after every thing he would say. Seems stupid, and really unnecessary...and it is. But it's also catchy, and even he had no idea how far it would go. T-Shirts, billboards, and the fact that fans still chant it out loud 7 years after he left the wrestling business means that it stuck, and stuck good.

Simply put, it is absolutely brilliant...and once hell of a catch phrase. Here are some of the best examples, including how he came up with it. Hilarious.









And here's what happens when it's used against someone else...Kurt Angle actually really hated this catchphrase because he could never talk or say his gimmicks.