The best marketers ever...

If there is one company that took their product and blew it off the map, it's AXE. The AXE brand creates body spray, body wash, deodorant and other hygiene products for men. They came onto the market around 9 years ago and have become the dominant force in male products, surpassing Gillette, Old Spice and Right Guard.

The key is their amazingly inquisitive commercials. The best example is the internet only axe ad, displaying their line of body washes. Each one has a "Ability" such as Hydration, Snake Skin, etc. Watch this amazing commercial and you'll see marketing at it's finest.



Now that you've seen it, let's see if you can catch the suggestive and intelligent marketing strategies.
1) The tiles in the shower change color according to the color of the body wash he's using
2) The settings for the "3 day/night" experience are color coded to the washes themselves.
3) After the "Animal" scene, he's wearing snake skin pajama pants, then washes with Snake Skin Axe Body Wash
4) It ends where it began....

Here are some more great Axe Commercials

Copycat Automakers

The economy and the automobile industry is in the crapper. Hyundai came up w/ an ingenious idea of covering your payments if you lost your job, and then letting you return it w/ no effect on your credit. Great for the current conditions right? Well, now look who's falling quickly in suit: GM and Ford.

Wow. This is why GM is failing and will fail. Hyundai's marketing scheme is great, really capitalizing on what the consumer feels currently...and GM really has no ingenuity at all? Can't they come up w/ something different, or individually unique? Why didn't they come up with this before their competitors? The answer: NO EXCUSE.





Oh, and they also came up with the 100,000 mile warranty waaayyyy before everyone else did. Just another example of how the Big 3 Automakers are just a big drag. Maybe GM should just do this...