I saw this commercial a few nights ago, and it really impacted me. It takes a simple premise: leave the day to day grind and take a vacation....and elaborates on it to a depth I've never seen. Very dramatic and very in touch with today's current condition.
Thursday, January 29, 2009
Friday, January 16, 2009
Chevrolet decides to question your manhood...
General Motors is in deep trouble. Most of us already knew that years ago, as the corporation has been posting losses since early 2000, with each year progressively getting worse. Lately, we all bared witness to the "begging" of help from the Big Three (Ford, Chrysler, General Motors) because they are going to go bankrupt and lose even more money and possibly hundreds of thousands of jobs if the government doesn't do anything to help them.
Most people were outraged over this, as let's not forget that they flew up in corporate jets costing 20,000 one way to ask for billions of money because they are soooooo desperate. America said NO, you dug your own grave, so lay in it. Pres. Bush said okay, stating that the high loss of employment would put a burden on the economy. So, here we are a few weeks later....and these ads start popping up:
Interesting isn't it? I find this ploy in marketing not to be unique, and if anything, a tad overused. It's called SMEARING. John McCain used it towards the twilight of his campaign because he was losing the election...so he started attacking and backstabbing, etc. Chevrolet has decided to use the same type of technique in their recent ad blitzing of the Chevrolet Silverado, GM's highest selling model in the lineup. I think this video gives you a great look/insight at what is really going on behind the commercials being pumped out by Chevorlet....
You can see that they didn't forget to also include Dodge into the equation as they also have been blitzing out the commercials along with Ford, all in hopes of making at least one more sale of their lowly line-up before it all goes down the drain. I'm figuring that GM's target audience for these commercials is the uneducated, easily influenced, 35K a year earning morons who picked up their GED at age 20 and never looked back.
Why would I say that? Because these commercials are just flat out sexist, chauvinistic lies. The Silverado has been in dead last(or close to) when it comes to truck sales for YEARS. Ford's F-150 is the #1 selling truck in the nation, followed by Dodge and Toyota. Speaking of Toyota, I found the "Trucker's Truck" ad particularly interesting, considering that Toyota has been the #1 seller in cars and TRUCKS as of late, but that's not the only reason...
The Toyota Tundra received Motor Trends Truck of the Year award for 2008. Did you know that? Does the consumer know that? Chevy's hoping not. Because if you knew that, then you would know that the "All New" Silverado competed against the F-150, Dodge 1500 and the Toyota Tundra, along with others...in tests that really matter: Towing, Gas Mileage, Room, Power, etc. And Toyota won. The commercial brought up how the tundra only gets 19 Highway for gas mileage. But of course it left out that the V6 gets over 50 more horsepower (and it's a V6!), can tow 1000's more weight behind it, is made of better quality materials, and that the Silverado itself only getS 21 Highway. Two miles more....not a big difference.
The ad perceives it to be ridiculous that he gets 19 mpg, and that the owner is a 1970's white trash idiot. I don't think that the owner of a Tundra that costs almost 20K more than a Silverado and is built of high quality materials and provides top-level performance along with being the winner of the Motor Trend Truck of the Year award is anything close to the commercial's portrayal. Funny, cause' when Silverado won the award a few years back they rubbed it in everyone's faces and you couldn't get through a single ad with out hearing about it...but try not to remember that time, as Chevy was only posting 3 billion in losses as compared to the 10's of 100's they face now.
This Honda attack is also odd, because it's almost like purposefully hanging yourself. America's best Crossover? Where do they get that figure? I'm pretty sure Mazda's vehicle has them beat, and both Mazda, Toyota and Nissan have been making Corssovers for years now, far before Chevy tried to ride the "wave".
Do they think we don't have the internet? American's don't look things up? The Traverse does not get better millage than the Pilot, that's just a blatant lie. And while they try to tell you about how it has more storage space, they also forget to tell you that the quality of the Pilot far surpasses the "who gives a crap" and that while the Pilot has been around since 2000-2001, this Envoy (GM's line), or whatever will most likely get discontinued within a year or two, just like all of GM's models. Then of course there are these ones....with the final one being absolutely ridiculous:
So, long story short...this Marketing technique is a smearing ploy in order to hopefully raise sales numbers in order to save their dying corporation. Unfortunately, instead of just cutting production on low selling models, or playing to their disadvantage by drastically lowering prices...they are just bullying every other manufacturer. Why don't they just make one of a single vehicle, like EVERY OTHER MANUFACTURER DOES!!! We don't need a Tahoe, Suburban, Avalanche, Silverado, GMC Sierra, Denali, etc. It's all the SAME. The make the same model for every brand (Buick, Pontiac, GM, Chevrolet, Saturn) and just change the front bumpers and add or remove little parts...hoping to sell more. Ladies and Gentleman, as we all know, this has not worked and obviously everyone in the corporate office of GM should be fired. For this marketing scheme to be the fist thing we see out of the bailout proposition is a disgrace to the Senate, to Americans, and to the proud name that General Motors used to be.
Chevrolet/General Motors is just like those bullies in High School who would never attend class and would be sitting in the parking lot, smoking cigarettes and chewing tobacco, putting down everyone they saw; especially the popular kids. And of course we all know what happened to those assholes in the parking lot...
Most people were outraged over this, as let's not forget that they flew up in corporate jets costing 20,000 one way to ask for billions of money because they are soooooo desperate. America said NO, you dug your own grave, so lay in it. Pres. Bush said okay, stating that the high loss of employment would put a burden on the economy. So, here we are a few weeks later....and these ads start popping up:
Interesting isn't it? I find this ploy in marketing not to be unique, and if anything, a tad overused. It's called SMEARING. John McCain used it towards the twilight of his campaign because he was losing the election...so he started attacking and backstabbing, etc. Chevrolet has decided to use the same type of technique in their recent ad blitzing of the Chevrolet Silverado, GM's highest selling model in the lineup. I think this video gives you a great look/insight at what is really going on behind the commercials being pumped out by Chevorlet....
You can see that they didn't forget to also include Dodge into the equation as they also have been blitzing out the commercials along with Ford, all in hopes of making at least one more sale of their lowly line-up before it all goes down the drain. I'm figuring that GM's target audience for these commercials is the uneducated, easily influenced, 35K a year earning morons who picked up their GED at age 20 and never looked back.
Why would I say that? Because these commercials are just flat out sexist, chauvinistic lies. The Silverado has been in dead last(or close to) when it comes to truck sales for YEARS. Ford's F-150 is the #1 selling truck in the nation, followed by Dodge and Toyota. Speaking of Toyota, I found the "Trucker's Truck" ad particularly interesting, considering that Toyota has been the #1 seller in cars and TRUCKS as of late, but that's not the only reason...
The Toyota Tundra received Motor Trends Truck of the Year award for 2008. Did you know that? Does the consumer know that? Chevy's hoping not. Because if you knew that, then you would know that the "All New" Silverado competed against the F-150, Dodge 1500 and the Toyota Tundra, along with others...in tests that really matter: Towing, Gas Mileage, Room, Power, etc. And Toyota won. The commercial brought up how the tundra only gets 19 Highway for gas mileage. But of course it left out that the V6 gets over 50 more horsepower (and it's a V6!), can tow 1000's more weight behind it, is made of better quality materials, and that the Silverado itself only getS 21 Highway. Two miles more....not a big difference.
The ad perceives it to be ridiculous that he gets 19 mpg, and that the owner is a 1970's white trash idiot. I don't think that the owner of a Tundra that costs almost 20K more than a Silverado and is built of high quality materials and provides top-level performance along with being the winner of the Motor Trend Truck of the Year award is anything close to the commercial's portrayal. Funny, cause' when Silverado won the award a few years back they rubbed it in everyone's faces and you couldn't get through a single ad with out hearing about it...but try not to remember that time, as Chevy was only posting 3 billion in losses as compared to the 10's of 100's they face now.
This Honda attack is also odd, because it's almost like purposefully hanging yourself. America's best Crossover? Where do they get that figure? I'm pretty sure Mazda's vehicle has them beat, and both Mazda, Toyota and Nissan have been making Corssovers for years now, far before Chevy tried to ride the "wave".
Do they think we don't have the internet? American's don't look things up? The Traverse does not get better millage than the Pilot, that's just a blatant lie. And while they try to tell you about how it has more storage space, they also forget to tell you that the quality of the Pilot far surpasses the "who gives a crap" and that while the Pilot has been around since 2000-2001, this Envoy (GM's line), or whatever will most likely get discontinued within a year or two, just like all of GM's models. Then of course there are these ones....with the final one being absolutely ridiculous:
So, long story short...this Marketing technique is a smearing ploy in order to hopefully raise sales numbers in order to save their dying corporation. Unfortunately, instead of just cutting production on low selling models, or playing to their disadvantage by drastically lowering prices...they are just bullying every other manufacturer. Why don't they just make one of a single vehicle, like EVERY OTHER MANUFACTURER DOES!!! We don't need a Tahoe, Suburban, Avalanche, Silverado, GMC Sierra, Denali, etc. It's all the SAME. The make the same model for every brand (Buick, Pontiac, GM, Chevrolet, Saturn) and just change the front bumpers and add or remove little parts...hoping to sell more. Ladies and Gentleman, as we all know, this has not worked and obviously everyone in the corporate office of GM should be fired. For this marketing scheme to be the fist thing we see out of the bailout proposition is a disgrace to the Senate, to Americans, and to the proud name that General Motors used to be.
Chevrolet/General Motors is just like those bullies in High School who would never attend class and would be sitting in the parking lot, smoking cigarettes and chewing tobacco, putting down everyone they saw; especially the popular kids. And of course we all know what happened to those assholes in the parking lot...
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