This commercial has been aired a lot lately and is a perfect example of subliminal messaging. AT&T's logo or call sign is their "full service bars" showing full signal strength, showing that you can get the best reception with them as your provider. See if you can find how many times the "Bars" logo appears in this commercial...here's a hint: above 9 and below 11.
It's a catchy and fun way to get the consumer into their commercial and the product. Plus the strong family tones and popular song help to make this an A+ advertisement.
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