The best marketers ever...

If there is one company that took their product and blew it off the map, it's AXE. The AXE brand creates body spray, body wash, deodorant and other hygiene products for men. They came onto the market around 9 years ago and have become the dominant force in male products, surpassing Gillette, Old Spice and Right Guard.

The key is their amazingly inquisitive commercials. The best example is the internet only axe ad, displaying their line of body washes. Each one has a "Ability" such as Hydration, Snake Skin, etc. Watch this amazing commercial and you'll see marketing at it's finest.



Now that you've seen it, let's see if you can catch the suggestive and intelligent marketing strategies.
1) The tiles in the shower change color according to the color of the body wash he's using
2) The settings for the "3 day/night" experience are color coded to the washes themselves.
3) After the "Animal" scene, he's wearing snake skin pajama pants, then washes with Snake Skin Axe Body Wash
4) It ends where it began....

Here are some more great Axe Commercials

Copycat Automakers

The economy and the automobile industry is in the crapper. Hyundai came up w/ an ingenious idea of covering your payments if you lost your job, and then letting you return it w/ no effect on your credit. Great for the current conditions right? Well, now look who's falling quickly in suit: GM and Ford.

Wow. This is why GM is failing and will fail. Hyundai's marketing scheme is great, really capitalizing on what the consumer feels currently...and GM really has no ingenuity at all? Can't they come up w/ something different, or individually unique? Why didn't they come up with this before their competitors? The answer: NO EXCUSE.





Oh, and they also came up with the 100,000 mile warranty waaayyyy before everyone else did. Just another example of how the Big 3 Automakers are just a big drag. Maybe GM should just do this...

I pity the fool!!!

Mr. T is an icon to 80's buffs, and to me as well. This is a great skit with Conan O'Brien that I was told about by my neighbor, and while watching it I laughed my ass off. I just recently downloaded "iPity" on my iPhone (an app of straight Mr. T quotes that he rips off when you shake your phone) and this video was the perfect compliment. Why did I download a stupid application like that? Well, because I'm a nerd occasionally, that's why. Enjoy.

AT&T gets in your head...

This commercial has been aired a lot lately and is a perfect example of subliminal messaging. AT&T's logo or call sign is their "full service bars" showing full signal strength, showing that you can get the best reception with them as your provider. See if you can find how many times the "Bars" logo appears in this commercial...here's a hint: above 9 and below 11.

It's a catchy and fun way to get the consumer into their commercial and the product. Plus the strong family tones and popular song help to make this an A+ advertisement.

Yay for the Steelers...

The Steelers won the Super Bowl. Neat. I personally could care less because I HATE those non-shiny helmet wearing badasses, but that's not why this is getting posted. Arizona had the game won...or at least tied. If their defense had a back bone, the NFC West would be getting some more respect and the Cardinals would have a World Championship. But even that's not why this is being posted. This is:



Watching that play live, I was astonished that Harrison didn't get ejected from the game. There are rumors that the Cardinal punched him in the crotch or whatever, but even if he did, this is a little much. Holding him down, and then practically romping on him? Poor showing Mr. Harrison. We all know you're a bad mofo and all...but jeez.

While he should have been ejected, there also should have been a penalty called on the winning touchdown to Holmes for this here:



I mean, the penalty for celebrating would have given the cardinals an extra 15 yards on the kickoff along with 2 timeouts as well. And if the booth would have reviewed the OBVIOUS non-fumble (His arm was moving forward)...who knows what would have happened? Maybe this?



Regardless of all this, the Steelers have won their 2nd Super bowl in 4 years. And I absolutely hate them.

Catchphrases

This is a little more up the Marketing 360 alley, while keeping in spirit of my recent flashback of WWF fanhood. Catchphrases are all around you: McDonald's, Under Armor, Pizza Hut, you name it. To say a word or a phrase and have it stick in the memory of an individual is a powerful thing...and this example is great proof.

Toward the end of Steven Williams's career(AKA Stone Cold Steve Austin)he came up with this great phrase...What? No, that's the phrase: What. Just that word. Repeated after every thing he would say. Seems stupid, and really unnecessary...and it is. But it's also catchy, and even he had no idea how far it would go. T-Shirts, billboards, and the fact that fans still chant it out loud 7 years after he left the wrestling business means that it stuck, and stuck good.

Simply put, it is absolutely brilliant...and once hell of a catch phrase. Here are some of the best examples, including how he came up with it. Hilarious.









And here's what happens when it's used against someone else...Kurt Angle actually really hated this catchphrase because he could never talk or say his gimmicks.

Price check in the cereal isle...

This really has nothing to do with marketing...but I was a big fan of the WWF during the "Attitude Era" of 98-02. I was searching around for some old footage on the net and found this clip. Absolutely priceless.

An awesome scripted fight in a grocery store between Steve and Booker. The writing used to be so creative and fresh back in the day...and this is a great example of it. Humor and ass-whoopin' all at once. How they got the store to let them tear it up to pieces, I'll never know. It's definitely one hell of a mess. In fact, with the economy the way it is right now...it's a little ironic. A little term called scarcity comes to mind? LMAO!!